Other Work!
P1
Product: The Walking Dead
Company: AMC
Success of Company - AMC is home to some of the most popular and acclaimed programs on television. AMC was the first basic cable network to ever win the Emmy Award or Outstanding Drama Series. The network's series "The Walking Dead" is the highest-rated series in cable history and the number one show on television among adults 18-49 for the last five years.
Key Competitors - The Walking Dead's key competitors are 'Talking Dead', 'Love and Hip Hop', 'WWE Monday Night Raw' and NBA Basketball - Clippers / Warriors'.
Departmental Structure - AMC is completely in charge of making The Walking Dead. They sort everything from the booking of the actors to the showing on the TV Channel.
Who owns the company that made it - AMC is the company in which made The Walking Dead become popular.
Product reviews - The Walking Dead has an overall rating of 8.5/10 on IMDB, which is made up of 727,362 people rating the show.
Ownership: Reed Hastings is the Owner of Netflix. Marc Rudolph is the co-founder and first CEO. Neil Hunt, Chief Product Officer at Netflix Inc. manages two-thirds of the company's employees. Flat Structure - Reed Hastings is the Founder and CEO. Kelly Bennett is the Chief Marketing Officer. Tawni Cranz is the Chief Talent Officer. Jonathan Friedland is the Chief Communications Officer. Neil Hunt is the Chief Product Officer.
Organisational Structure: System of tasks, reporting relationships, and communication that links people and positions within an organisation. - Netflix: Organisational Structure
Amazon Prime
Launched in 2005, Amazon Prime aimed to get customers to spend more. For $79 a year, members got free two-day delivery on an unlimited number of items. Currently, Amazon Prime offers a variety of services along side the Unlimited One-Day Delivery. Prime members also enjoy exclusive access to movies and TV shows, ad-free music, Kindle books, 30-minute early access to Lightning Deals and Unlimited photo storage. Amazon Prime has to offer things such as, Unlimited One-Day Delivery, Prime Video, Prime Music, Books, Magazines and More, Twitch Prime, Prime Photos, Exclusive Early Access. Furthermore, there are offers on price. Such as, if you are a University student, you get all the benefits or Amazon Prime for half the price.
Hulu
Hulu is an American subscription video on demand service, owned by Hulu LLC, a join venture wth The Walt Disney Company, 21st Century Fox, Comcast, and as of August 10, 2016, Time Warner.
Hotstar
Hotstar is an Indian digital and mobile entertainment platform launched in February 2015 by Star India. It provides streaming media and video-on-demand online. In addition to the website, Hotstar is available as an application across mobile devices which are Android, iOS and Apple TV platforms.
Sky
Sky is and extremely well known telecommunications company. It provides many different services and products. Such as, Sky TV, Sky TV and Broadband, and Sky Mobile.
Rule-Based System
You have to follow a certain series of rules to play the game.
Variable and Quantifiable Outcomes
There are a variety of ways to win a game.
Different Outcomes are assigned different values
When you win in a certain way you are rewarded with different things.
Outcomes influenced by player effort
The way you win is decided by the amount of effort you put in.
Emotional attachment to the outcome
People become attached the more they play. When they win in a certain way, people react in a emotional manner differently.
Consequences of the activity are negotiable
If you win or lose there are decidable things to lose or win. Like a bet.
An idea or feeling which a word invokes for a person in addition to its literal or primary meaning.
Denotation
The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.
Stereotype
A widely held but fixed oversimplified image or idea of a particular type of person or thing.
Archetype
A very typical example of a certain person or thing.
Genre
A style or category of art, music, or literature.
Enigma
A person or thing that is mysterious or difficult to understand.
Sign
A gesture or action used the convey information or an instruction.
(Genre) Conventions
Genre conventions are all the little parts of the genre such as characters similarities and repeated plots that allow us to distinguish between genres. Most genres have elements that the audience expects as they have been used many times in previous films from their genre/sub genre.
Anchorage
The meaning of an image in a print advertisement Antagonist.
Iconography
The visual images or symbols used in a work of art of the study or interpretation of these.
Diegetic / Non-diegetic
Diegetic - Sound whose source is visible on the screen or whose source is implied to be present by the action of the film. (Voice of Characters)
Non-Diegetic - Sound whose source is neither visible on the screen nor has been implied to be present in the action. (Narrator's Commentary)
Genre Conventions Task
P3
Product: Netflix
Ownership: Reed Hastings is the Owner of Netflix. Marc Rudolph is the co-founder and first CEO. Neil Hunt, Chief Product Officer at Netflix Inc. manages two-thirds of the company's employees. Flat Structure - Reed Hastings is the Founder and CEO. Kelly Bennett is the Chief Marketing Officer. Tawni Cranz is the Chief Talent Officer. Jonathan Friedland is the Chief Communications Officer. Neil Hunt is the Chief Product Officer.
President
Vice President of U.S. Operations Vice President of European Operations
Accounting / Marketing / Operations / Human Accounting / Marketing / Operations / Human
Resources Resources
Operating Model: Makes money from subscriptions. DVD Deliveries to subscribers.
Netflix is the world's leading provider of streaming media delivering TV shows and movies over the internet to its subscribers. Netflix subscribers can watch the streaming video content on nearly and of the internet connected devices such as PC's MAC's Smartphones, Tablets, Game Consoles, Blu-ray players, television set-top boxes, and Smart TV's. In addition, in the United States, Netflix offers delivery of DVDs at home to its subscribers. Netflix generated revenues through the monthly membership fees for its content streaming services and DVD-by-mail services. - How Netflix Makes Money.
Netflix is the world's leading provider of streaming media delivering TV shows and movies over the internet to its subscribers. Netflix subscribers can watch the streaming video content on nearly and of the internet connected devices such as PC's MAC's Smartphones, Tablets, Game Consoles, Blu-ray players, television set-top boxes, and Smart TV's. In addition, in the United States, Netflix offers delivery of DVDs at home to its subscribers. Netflix generated revenues through the monthly membership fees for its content streaming services and DVD-by-mail services. - How Netflix Makes Money.
Products: Streams Shows / Movies / Documentaries and a variety of different programmes. Three different subscriptions. Basic - Standard Definition and you can only watch one one screen at a time. Standard - High Definition which allows you to view two different programmes on 2 different screens at the same time. Premium - Ultra HD which allows you to watch 4 different programmes on 4 different screens at the same time.
Market Position: Males and Females between the age of 17-60. Aims to families with an income of $30,000 or more.
Competitors: Amazon Prime / Hulu / Hotstar / Sky / BT / Talk-Talk.
Amazon Prime
Launched in 2005, Amazon Prime aimed to get customers to spend more. For $79 a year, members got free two-day delivery on an unlimited number of items. Currently, Amazon Prime offers a variety of services along side the Unlimited One-Day Delivery. Prime members also enjoy exclusive access to movies and TV shows, ad-free music, Kindle books, 30-minute early access to Lightning Deals and Unlimited photo storage. Amazon Prime has to offer things such as, Unlimited One-Day Delivery, Prime Video, Prime Music, Books, Magazines and More, Twitch Prime, Prime Photos, Exclusive Early Access. Furthermore, there are offers on price. Such as, if you are a University student, you get all the benefits or Amazon Prime for half the price.
Hulu
Hulu is an American subscription video on demand service, owned by Hulu LLC, a join venture wth The Walt Disney Company, 21st Century Fox, Comcast, and as of August 10, 2016, Time Warner.
Hotstar
Hotstar is an Indian digital and mobile entertainment platform launched in February 2015 by Star India. It provides streaming media and video-on-demand online. In addition to the website, Hotstar is available as an application across mobile devices which are Android, iOS and Apple TV platforms.
Sky
Sky is and extremely well known telecommunications company. It provides many different services and products. Such as, Sky TV, Sky TV and Broadband, and Sky Mobile.
Task 1 Questions
What is the name of a company that owns another media company?
- Parent Company
What do you call a media institution that is owned by another company?
- Subsidiary
A conglomerate is defined as a company that...
- Is made up of a number of different and unrelated businesses.
A vertically integrated company is involved in which or these processes?
- Distribution
What is it called when a company buys the rights to another company's brand and model?
- Franchise
What is it called when a company gives something at no cost so as to encourage future payments?
- Freemium
What do you call a business built on contracts for repeat purchases of a product or service?
- Subscription
What is it called when one company gives another permission to use its intellectual property?
- Licencing
Cross-media ownership is when...
- One company owns media outlets from different types of media
The intersection of two or more companies is to create a positive promotional effect is called?
- Synergy
- Parent Company
What do you call a media institution that is owned by another company?
- Subsidiary
A conglomerate is defined as a company that...
- Is made up of a number of different and unrelated businesses.
A vertically integrated company is involved in which or these processes?
- Distribution
What is it called when a company buys the rights to another company's brand and model?
- Franchise
What is it called when a company gives something at no cost so as to encourage future payments?
- Freemium
What do you call a business built on contracts for repeat purchases of a product or service?
- Subscription
What is it called when one company gives another permission to use its intellectual property?
- Licencing
Cross-media ownership is when...
- One company owns media outlets from different types of media
The intersection of two or more companies is to create a positive promotional effect is called?
- Synergy
Explanation - Games
Rule-Based System
You have to follow a certain series of rules to play the game.
Variable and Quantifiable Outcomes
There are a variety of ways to win a game.
Different Outcomes are assigned different values
When you win in a certain way you are rewarded with different things.
Outcomes influenced by player effort
The way you win is decided by the amount of effort you put in.
Emotional attachment to the outcome
People become attached the more they play. When they win in a certain way, people react in a emotional manner differently.
Consequences of the activity are negotiable
If you win or lose there are decidable things to lose or win. Like a bet.
Case Study Summary
The CW Television Network is a company which produces different television programmes on their own network.
a) Ownership
The CW Television Network is a Subsidiary, owned by CBS Corporation and Warner Bros. This makes Warner Bros and CBS Corporation the parent company of other smaller companies. They could also be known as a conglomerate, meaning that they are made up from different and unrelated businesses.
b) Operating Model
The CW Television Network makes their money from advertisers paying to put their ads on the TV shows. The reason why these advertisers pay to put their ads of these specific TV shows is because they are popular and know that a lot of people watch the shows. This makes their shows exclusive, meaning that they are making money from selling those shows. Also, another way they make their money is from selling some of their shows to other companies. For example, Arrow and The Flash are able to be watched on Amazon Prime Video. Therefore, The CW has sold some of their shows to Amazon.
c) Products
The CW Television Network makes many different television shows in which The CW Television Network creates themselves. Another type of product for The CW Television Network is the fact that they make Box Sets and DVD's which they sell to companies to sell. Therefore, making profit from selling those products along side the main showing of a show on their channel. The CW makes a variety of genres for their TV shows. Teen Drama - Gossip Girl. Action Fiction - Legends of Tomorrow. Dark Fantasy - Supernatural. Crime Fiction - Arrow. Adventure Fiction - Supergirl.
d) Market Position
The CW Television Network is a market leader in the USA for television shows. However, it does have a presence globally but it not at large as other main stream companies world wide. A way of showing that they are not mainly based in the USA is the fact that they don't film only in America. Some of their more popular shows are filmed in Vancouver, Canada. The evidence below shows that The CW was within the top 10 most viewed television networks throughout 2017.
e) Competitors
The CW Television Network's main competitors are ABC Inc, Fox Broadcasting Company and CBS Corporation. These are the three mainstream / leading television companies in the USA. They make very big shows which are shown worldwide however, some of The CW's shows are more popular than their competitors. Proving that they are a competition to their competitors. The evidence below shows that The Flash on The CW was the top 7th most popular TV show of 2017. The Flash compared to Daredevil on Netflix. Daredevil has a higher overall rating on IMDB when compared to The Flash. However, The Flash has overall more episodes and seasons, meaning that due to the popular demand of the show, it has been able to continue and make more seasons than Daredevil. On the other hand, Agents of S.H.I.E.L.D. has had more episodes than both Daredevil and The Flash, and it has more seasons than both of the shows. However this doesn't suggest it is better because it has an overall lower rating from the audience.
P2
ConnotationAn idea or feeling which a word invokes for a person in addition to its literal or primary meaning.
Denotation
The literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.
Stereotype
A widely held but fixed oversimplified image or idea of a particular type of person or thing.
Archetype
A very typical example of a certain person or thing.
Genre
A style or category of art, music, or literature.
Enigma
A person or thing that is mysterious or difficult to understand.
Sign
A gesture or action used the convey information or an instruction.
(Genre) Conventions
Genre conventions are all the little parts of the genre such as characters similarities and repeated plots that allow us to distinguish between genres. Most genres have elements that the audience expects as they have been used many times in previous films from their genre/sub genre.
Anchorage
The meaning of an image in a print advertisement Antagonist.
Iconography
The visual images or symbols used in a work of art of the study or interpretation of these.
Diegetic / Non-diegetic
Diegetic - Sound whose source is visible on the screen or whose source is implied to be present by the action of the film. (Voice of Characters)
Non-Diegetic - Sound whose source is neither visible on the screen nor has been implied to be present in the action. (Narrator's Commentary)
Genre Conventions Task
P3
ADDITIONAL TASK
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